Kids Currency
Children want to give good Mother’s Day presents, but sadly stores don’t accept mini cars and toy brick pieces as forms of payment. This year, DoorDash opted to accept #KidCurrency in a completely digital auction. In a hero instructional video, plus over 50 customized response videos, we used a real auctioneer to evaluate kid bids and reward 400 lucky moms with bouquets completely paid for in kid currency.