During fútbol games, Latina fans bring the passion, so they need a brand that can actually keep up.

In this campaign, NYX Professional Makeup encouraged all the baddies to scream, shout, and boo, living every passionate moment as their favorite fútbol teams fight for victory, knowing their makeup won't budge through it all.

And speaking of pasión, we sponsored the first Mexican woman to officiate on the pitch, Katia Itzel García, proving that just like NYX Professional Makeup, she is Passion-Proof.