RIMOWA is more than a suitcase. 

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With over 125 years of heritage and crafted with the utmost precision, every RIMOWA is made to accompany a life in motion. Across generations, ambitions and places. This is the ethos at the center of our For a Lifetime of Lives campaign. An inherited RIMOW bears witness to an insatiable passion and the lifelong journey of music and transformation that follows. 

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Directed by Pantera, scored by Theo Crocker and photographed by Tyler Mitchell the work is an ode to anyone whose life is marked by evolution.

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