0:OO / 1:00
Client
Tim Hortons
Office
Toronto

Hockey will always be Canada’s sport. Even on Super Bowl Sunday. So as an ode to the Canadians watching the big game, we rewrote Stompin’ Tom’s classic hockey anthem into a new one that proudly declares what we’re all thinking: football’s the second best game you can name.

"'The Hockey Song' is a Canadian anthem – everyone knows the words, it's part of our Canadian DNA. So, when we thought about how to celebrate this weekend, we knew this was the perfect time to remind everyone that while we like football, Canadian culture is unique and that will never change. And even when we cheer for football, hockey is still the best game you can name." - Hope Bagozzi, Chief Marketing Officer for Tim Hortons