Most mattress ads show sleep as something glossy and staged. Its models in pristine bedrooms, perfectly made beds, smiling while “sleeping” (but clearly posing).

But actual perfect sleep? It’s... not so perfect. Weird-arm-angles, mouths-wide-open, hair-a-mess. It’s that kind of sleep you only get when you’re truly out. There’s nothing staged about it.

That’s why GUT Toronto is proud to share This Is Perfect Sleep. We ditched the filters and showed exactly what real, deep, beautiful-in-its-own-way sleep actually looks like in a Casper mattress: perfect. Because that’s what we’re all actually after, isn’t it?

‍

"At Casper Canada, we believe the best sleep happens when we don't care how it looks. We wanted to show people what real, restorative rest looks like That starts with ditching perfection and embracing the reality of true, restful sleep." - Sarah Badun, Casper Canada VP and general manager