DoorDad
Moms are used to having all the answers. So this Mother’s Day, we wanted to give moms a REAL break (and no, hiding in the bathroom from your kids doesn’t count). We turned DoorDash into DoorDad to take over the mom load, and launched a special promo so you can get mom flowers plus a break from questions like ‘mom, what’s for dinner?’ Finally!
“Now that I have two kids, I know firsthand that decision-making fatigue is real and that moms should not be taking on more mental load on Mother’s Day of all days. Working with DoorDash to encourage everyone to lean on ‘DoorDad’ on Mother’s Day hit on exactly what I want this Mother’s Day, which is simply a beautiful bouquet of flowers and to sit back and relax.” - Brenda Song
“As a dad, this campaign really hit home. It made me think about all the invisible things Moms do, and how easy it is to let that go unnoticed. With DoorDad, we wanted to bring humor and heart to the ‘default parent’ truth and give Dad a little nudge to step up. Because when Moms get a break, everyone wins.” - Bruno Acanfora, Chief Creative Officer, GUT Los Angeles