You’ve been playing video games with your best friend your whole life, now you can finally play with your best best friend: your dog. 

Together with Turtle Beach, we have officially launched the new brand platform Seriously Unserious by engineering the K-9000. A working video game controller designed specifically for dogs. 

On National Puppy Day, we sent the first one to Doug the Pug who went live with it to an audience of more than 7k viewers, turning the internet’s favorite pup into a gamer. And now every gamer has a chance to get their paws on one.

Serious engineering. Unserious fun.