ELPPA
ELPPA
Client
ELPPA
Service
Branding
GUT Design was tasked with launching AB InBev’s first cider in Korea, covering everything from naming and branding to packaging, product testing, and campaign activation. We shaped its identity and developed all communications, from concept to market.
Creating a brand from zero is a challenge.
But what if we could flip perspectives… literally? That’s how ELPPA was born,
a Korean apple cider with a bold, unexpected identity.
From naming to concept, we infused the brand with a twist: the ambigram that turns APPLE into ELPPA, the concept Turn Your Day Around, and a disruptive, energetic personality.
Turn Your Day Around: more than a concept, it’s an invitation to flip perspectives and add a bold twist to everyday moments.
From naming to concept, we infused the brand with a twist: the ambigram that turns APPLE into ELPPA, the concept Turn Your Day Around, and a disruptive, energetic personality.
Transforming "APPLE" into "ELPPA" guided our design, adding fun and motion throughout.
Movement.
Colors.
A twist on the days.
The "Turn your day around" concept permeated every material.
Movement.
Colors.
A twist on the days.
The "Turn your day around" concept permeated every material.
The Elppa can itself works in opposite positions, amplifying the concept. Whether it's in OOH or product design: there's always a twist.
The Elppa can itself works in opposite positions, amplifying the concept. Whether it's in OOH or product design: there's always a twist.
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