The 700-Year Rebrandbook
The 700-Year Rebrandbook
Client
Spaten
Service
Creative Direction
Graphic Design
GUT Design created the Spaten brand book, a massive 800-page guide that captures the essence of this legendary German beer brand.
It blends Spaten's rich heritage with a fresh, modern approach, offering a clear vision for its future while staying true to its roots.
The book isn’t just a set of rules: it’s a vibrant celebration of Spaten’s legacy, packed with insights, visual design, and practical guidelines to keep the brand strong and relevant.
Gold. Beer. And over 800 pages that make you thirsty for more.
Gold. Beer. And over 800 pages that make you thirsty for more.
All portraits were created based on the concept of temporality, reinventing the idea of what constitutes a classic image.
Illustrations were key in building the brand book, telling the brand's story while reinforcing the concept of temporality. Every stroke matters.
Illustrations were key in building the brand book, telling the brand's story while reinforcing the concept of temporality. Every stroke matters.
The photography captured the essence of temporality, embodying Spaten’s strength in a single frame. Each image speaks volumes, conveying timelessness and impact at once.
The photography captured the essence of temporality, embodying Spaten’s strength in a single frame. Each image speaks volumes, conveying timelessness and impact at once.
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