Some of the greatest moments in history and in our lives all begin the same way.

In a local bar.

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These places have always been more than just somewhere to grab a beer.

They’ve shaped the world, and they’ve shaped us.

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This global campaign for AB InBev celebrates the places where history was born and where it continues to be made every day around the world.

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Because when we support our bars, we keep the stories going.

Cheers to bars!