During Día de Muertos in 2024, Cerveza Victoria united bottles of all shapes, colors, and previous owners to give out a message: “On Day of the Dead, anything that once had life can return, even our favorite beers.” Through design, Six Back gave bottles a new identity addressing a problem that has become bigger than tradition: waste.  By turning "dead" bottles into limited edition Victoria packs, we proved that sustainability is not just a feature, it's the idea itself.

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