Iconic Brazilian brand, Havaianas has unveiled a new global campaign partnering with its National Team football icon Vinícius Júnior, designed to bring the brand’s iconic spirit to audiences worldwide.

Developed in partnership with global creative agency GUT and GUT Design, the campaign is rooted in the simple idea that putting on a pair of Havaianas flip flops sparks an instant shift in mood, transforming everyday moments into something more expressive and joyful. 

At the heart of the campaign is the core belief that Havaianas are more than just flip-flops, bringing an attitude and energy deeply rooted in Brazilian culture,and  reinforced through the brand’s long standing sign-off: “Original do Brasil desde 1962.” 

As one of the world’s most recognisable footballers, Vinícius Júnior plays a central role in bringing that spirit to an international audience.  Known for his expressive footwork in his football boots, Vinícius is the living embodiment of the Brazilian flair that defines Havaianas . In the campaign, he’s seen stepping into the pair of Havaianas, which instantly gives him that energy and unmistakably Brazilian flair that extends beyond football.

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