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Client
Vans
Office
Los Angeles

Vans, the original action sports brand and icon of creative exploration, celebrated the latest styles of the Vans MTE™ collection by creating a gigantic pair of replica Vans vehicles (or “Vans vans”) on a journey to the unexpected around New York City, illustrating the footwear’s functional benefits against cold weather elements. Built to replicate near exact details of the Vans’ MTE-3, the Vans vans showcased an outsized version of the MTE style, both inside and out. The left-and-right vehicles hit the streets in tandem and invited passersby at local stops to check out the interior, outfitted to play up how cozy and comfortable MTE keeps the wearer even on a cold adventure or a rainy commute. In true Vans fashion, each Vans MTE™ van was finished with the brand’s signature checkerboard design for instant recognizability. From fashion to function, Vans’ MTE™ feature set is designed to protect people from the elements while staying stylish, warm and dry.

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