To keep DoorDash top of mind in key cities across the US, we sent a tiny reminder to show customers they can get what they need, when and where they need it. In Miami and Chicago, our really big giant massive self-driving DoorDash bag made summer deliveries unforgettable. Where will it go next?

DoorDash is more than restaurant delivery. It’s a reliable place you can turn to time and time again, whatever your needs may be. In major cities like Chicago and Miami, where it’s hard to break through, we knew a “show not tell” approach was essential in reinforcing this offering. The larger-than-life, looks-like-AI-its-so-cool driving bag showed up in popular pockets in each city, offering items of utility that consumers probably needed in that moment. It was an inescapable reminder that you can get whatever you need on DoorDash. - William de Ryk, Senior Manager, Business Leadership, DoorDash