Mercado Pago decided to tap into the gaming community, a huge audience dominated by its largest competitor. Using native tools, we integrated our brand into the world's most popular games and allowed players to invest their in-game money, earning interest from it.

“We want to provide fun and for gamers to see the value of the time and resources invested in their favorite games about the account yield offered by Mercado Pago.” Nathália Teixeira, Head of branding Mercado Pago

“In addition to highlighting the advantages of having Mercado Pago's interest-bearing account, 'In-Game Investors' brings, for the first time, the logic of yield to a billion-dollar monetary system that still kept money idle.” Mari Albuquerque, Creative Director

‍