Rimowa - The Art of Engineering
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Welcome to The Art of Engineering
In GUT Amsterdam’s debut project for RIMOWA, the brand creates an abstract interpretation of the rigorous tests RIMOWA products undergo to ensure they’ll endure a lifetime of travel.
Each test was refined, engineered and meticulously crafted. Like the cases themselves.
The stations were designed in collaboration with Paris-based architecture and design studio, Avoir, and captured by photographer Marton Perlaki.
The assets are rooted in modularity, allowing for the brand to repurpose and reuse the fleet of assets across the year.