It isn’t easy to convey how something tastes via an advertisement, but studies show that tapping into other senses like sight and sound can be helpful to advertisers looking to communicate the overlap between taste and other senses. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched on Oct. 21, 2021, this initiative is focused on simulating the experience of cracking open a tub of cream cheese by placing individuals in cozy environments amplifying the sounds around them, and pulling each subject into their own AR paradise. Taking this message to heart, Philadelphia Cream Cheese is pushing forward with a new multi-sensorial platform. Launched on Oct. 21, this initiative is focused on simulating the experience of cracking open a tub of cream cheese by placing individuals in cozy environments amplifying the sounds around them, and pulling each subject into their own AR paradise.

"We started with the consumer and really richly understanding their unique experience with Philadelphia and cream cheese. There is so much passion for the multi-sensorial nature of cream cheese and the idea that each time you eat it you experience again that 'ahhh' of deep satisfaction." – Anne Field, Equity and Platform Strategy Lead, Cheese, Kraft Heinz Company

“Thinking about and exploring the actual feeling of eating Philadelphia Cream Cheese allowed us to open up our imaginations to elevate the creative and build truly magical, enticing environments.” – Cara Johnson, Creative Director