While many people were so desperately trying to get their hands on the newest gaming consoles being released in the fall of 2020, GUT decided that Philadelphia Cream Cheese should offer the hottest gift of the holiday season. Thus, the campaign for the “Philly Series 5” was born, quickly becoming the brand’s fastest selling product in 148 years

"Nothing in the world moves faster than the technology curve, and we always strive to be at the forefront—both in our product and in the ways consumers experience the simple pleasure of Philadelphia. The Philly Series 5 is our way of moving at the speed of innovation, and bringing consumers the most delicious gift of the holiday season." – Basak Oguz, Director of Marketing at Philadelphia Cream Cheese

“It’s not often that you get to advertise the hottest gift of the holiday season. And we didn’t. But we did get to spoof it with a cheesecake kit that tasted better than any video game console ever could, while bringing Philly into the gaming conversation. Plus, we didn’t get sued!” – Jeff Hodgson, Creative Director