With the Green Sea Turtle's population declining fast, NotCo wanted to shift its gears from recreating its usual portfolio of plant-based animal products and help an endangered animal get a much-deserved second chance. To achieve this, NotCo needed to truly test its AI chef Giuseppe. NotCo was able to recreate the taste and texture of endangered Green Sea Turtle meat in 4 days, culminating in a dish called NotTurtle: the first endangered animal dish without the endangered animal, created by AI for the good of a species. A 100% plant-based dish that could help a species and preserve local traditions.