Presidentes are all around us – from culture experts, to style icons, to bachata superstars, to inclusivity warriors and more. Who is the Presidente in your life? Presidente – the iconic Dominican Pilsner – unveiled its new Be the Presidente campaign championing leaders in Latinx culture who challenge stereotypes, defy conformity and help shape their communities for the better.

"The need to spotlight Latinx culture has never been greater, and we’re so proud to do that with this Be the Presidente campaign. Through this campaign, our goal is to pay homage to our Hispanic roots, but at the same time, recognize and celebrate how Latinx culture continues to evolve through incredible people who shatter stereotypes of the Hispanic diaspora." – Alex Monroy, Senior Brand Director, Presidente, Anheuser-Busch

"Each person featured in this campaign has an incredible story to tell and contribution to share. As a proud Dominican American, I see my story reflected in their stories too. It is important that we continue to highlight the impact Hispanic culture continues to make in this country, and the people who actually make it happen – in our own lives and communities." – Alex Rodriguez, President & Chairman, Presidente