For years, Stella Artois and tennis have been joined at the serve. But their connection goes far beyond the “Perfect Serve” wordplay. It’s all encompassing, from the moment a player steps on the court until a chalice hits the coaster.

So we partnered with tennis legend Maria Sharapova to dive deeper into one of sport’s longest standing relationships, bringing the bar and the court closer together than ever before.

Maria Sharapova embodies precision, excellence, and performance – values that are at the core of everything we do at Stella Artois. Her pursuit of mastery in both tennis and business mirror our dedication to achieving the 'Perfect Serve.' We welcome Maria into our family and eagerly await the unique synergy this partnership will create for tennis fans and Stella Artois drinkers alike.” - Tim Ovadia, global vice president, Stella Artois

Tennis and Stella Artois share a precision and poetry that we wanted to celebrate. Every serve, whether on the court or from a tap, carries with it the same build-up, beauty, and reward. This was a dream brief for us to bring to life.”  - Juan Javier Peña Plaza, chief creative officer, GUT Miami