Holiday season 2021, there was a national Philadelphia Cream Cheese shortage. We saw, heard, and felt just how much Americans missed their favorite holiday dessert — cheesecake. So in 2022’s holiday season, Philadelphia Cream Cheese came back and we tapped into the viral #CakeNotCake trend, as well as bakers, to have cheesecake turn into literally EVERYTHING, or as we’ve called it, “Cheesecake is Everything.” In our 360 campaign – ranging from Print, TV, OOH, social, and even Amazon listings – 2022’s must-have gifts became rich, creamy, iconic Philadelphia cheesecakes. From the hottest bags and trendy cowboy boots, to a brand new camera, and that surround-schmear record player — there was a cheesecake gift for everyone. Craving cheesecake yet? Bake your own at CheesecakeIsEverything.com

“As a brand that has set the cream cheese standard for 150 years, we saw how much fans missed our beloved holiday dessert in the midst of last year’s cream cheese shortage. This season, we wanted to show up in a big way to share that cheesecake is back and it’s everything, while also igniting the endless possibilities that cheesecake presents. We’re encouraging everyone to bake their own creations and remember the rich experience and smooth creamy taste Philly™ provides, from the moment you open the first brick all the way to the last bite.” – Keenan White, Senior Brand Manager, Philadelphia cream cheese, Kraft Heinz Company

“Going through the holidays without cheesecake (a.k.a. America’s favorite dessert), can be pretty traumatizing. So the following year we used it as inspiration to make absolutely everything out of cheesecake, getting America back to normal. Or kind of.” – Bruno Mazzotti, Executive Creative Director