Historically, camera technology hasn’t accurately represented darker skin tones. Real Tone on Google Pixel 6 was designed to help change that as it accurately photographs the nuances of all skin tones. We introduced the world to this technology and empowered millions to be truly seen at the Super Bowl with the help of singer and songwriter Lizzo.

“Brands, businesses, society—we still struggle with this idea of image equity on so many levels. As great as camera technology is, it doesn't necessarily always capture us the way we want to be seen—whether it's being washed out, or too dark. The intent is to showcase (Real Tone) in a meaningful, impactful way, make sure it's visually stunning, make sure that it is thought-provoking. And make sure that it does compel the consumer who sees this to want to learn more.”  – Daryl Butler, VP of Marketing, Devices and Services, Google

“The challenge for us was how to portray such an important and resonant message on a stage where people are having fun. Most spots show puppies, famous musicians, celebrities or what not. We had to find the balance to communicate the importance of Real Tone for diversity and the seriousness of its technological advancement in a way people could connect with that didn’t feel too jarring.” – Monique Beauchamp Estrella, Group Account Director, GUT Miami