GetYourGuide is a popular travel experience booking site from Europe. We helped launch the brand in the U.S. right as travel began to resume after quarantine with the goal to get people back out to explore the world. We did so by tapping into something people explored from their homes for the last year: cryptocurrency. We launched this at the height of cryptomania by convincing GetYourGuide to accept Dogecoin and telling the #DogeArmy that it was time to stop, "HODLing Doge to the moon.” HODL being an acronym for “Hold On for Dear Life,” because crypto fluctuates so often. Instead we told them to use their coin to #DogeToTheEarth, and get back out to explore it.

"The challenges many faced over the past year sent people into a virtual spiral – Netflix binging, increased social app use, and a renewed interest in stock and cryptocurrency trading, such as Dogecoin. Why waste time worrying about hourly fluctuations in Doge when we can invest in making memories by experiencing the best of the real world?” – Johannes Reck, Co-Founder & CEO, GetYourGuide

“When GetYourGuide bought the idea and committed to accepting Doge, which is known as a meme coin, they acted with their GUTs and positioned themselves as forward thinkers in the travel experience category.” – Jeff Hodgson, Creative Director, GUT Miami

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