Leaving the house to buy drinks means dealing with traffic, standing in line, purchase warm beer, and carrying heavy bags. In other words: it's a hassle. And hassle begets hassle. That's what we showcased in the campaign launching the new positioning of Zé Delivery, the largest beverage delivery app in Brazil. When you call Zé, you call for fun. No stress, no bad luck, no hassle.

“The campaign represents a milestone in how we want to transform the beverage buying experience in Brazil. Inspired by everyday struggles, we created a creative platform that reinforces our commitment to bringing hassle-free fun. All with a lot of humor, of course.” Sofia Calvit, Creative Director GUT SP

“Zé Delivery inaugurated a new brand era with this campaign, tackling a habit barrier for service adoption through the humour that is so particular to the brand. It's effective advertising with an entertainment effect at its best.” Pala Mello, Head of Strategy Brand, Zé Delivery

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