Nestlé Chocotrio arrived with a proposal that had never been seen before in the Brazilian market. The mix of chocolate, biscuit, and filling is a combination of flavors that must be experienced nationwide. To introduce this novelty and engage with Gen Z, we adopted a concept well-known to the audience: the match. With this concept, we created the main campaign of the year, which draws comparisons between things that don't go together and what truly matches.

“Choco Trio is our biggest innovation in the segment and enhances indulgence through the meeting of our chocolate, known for its creaminess, with Nestlé cookies and delicious fillings. It's the perfect match of flavors and textures to surprise and delight our consumers with every bite.” Mariana Marcussi, Marketing Director, Nestlé Chocolates

“We could see people identifying with the campaign, getting to know the product, and commenting on social media. A complete cycle that encourages us to keep nurturing the idea that strategy, creativity, and alignment with the customer make a match.” Luana Grybosi, Creative Copywriter GUT SP

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