Your dream home is on the QuintoAndar app. And through the app, you can handle everything related to renting or buying it. With the concept "Got a moment? Open the QuintoAndar app," the campaign showed in a simple, direct, and lighthearted way how any break in the day is an opportunity to browse the app and find the perfect property. The result was a significant increase in the number of app downloads and the number of users who closed rentals and purchases through it.

“We already have the habit of checking our phones if we have a free minute. So, we took advantage of this recurring behavior to remind consumers that this free time, no matter how short, can be used to find a home just the way they want.” Juliana Utsch and Sofia Calvit, Creative Directors GUT SP