Spaten, a newcomer in the Brazilian beer market, quickly stood out as a success. To strengthen its presence, we created the Spaten Brandbook, a detailed guide showcasing all aspects of the brand. This brandbook covers everything from essential design elements to a comprehensive communication strategy, including positioning, customer profiles, and photography. It is the foundation of Spaten's identity. With over 800 pages, this book demonstrates our dedication to creating a seamless brand experience. It features over 80 photoshoots and more than 50 exclusive poster layouts.

“The Spaten Brandbook is more than a design book; it's a historical document. Each page reflects the nearly 7 centuries of the German beer brand newly arrived in Brazil. This design manifesto harmonizes typography, photography, and visual identity, juxtaposing modernity and tradition.” Murilo Melo, Global Head of Design GUT