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Client
Mercado Livre
Office
São Paulo

Prejudice and intolerance from the conservative government have led to the closure of the Museum of Sexual Diversity. Almost bankrupt, it needs money and support. That's why we've created the first museum shop within Mercado Libre. To introduce it, we invited the singer Liniker to create an interactive video tour: by clicking on the video interface, you can learn about artworks and their creators and access the museum's official gift shop.

“More than a special project. In addition to using the strength of a large company to help a museum that is so important to the LGBTQIAPN+ community, it also opens up a new business opportunity: raising funds for cultural projects in general.” Tiago Abreu, ECD GUT SP
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