Skol is known for its light-hearted and humorous communication, and in its first campaign of 2025, the brand, which turned 60 in 2024, is preparing to show the “round” side of moments of sun, heat, joy and friends getting together. And this time, there will be music, choreography and a character that promises to make a lot of people have fun.

In a series of situations, the protagonist “Juninho” learns from the crowd that opting for a Skolzinha can make moments more “round”.

"Voted one of the most valuable and memorable brands in Brazil, according to the BrandZ Brasil 2024 study, prepared by Kantar, Skol represents Brazilians and is always present in the lightest and most relaxed moments. In this new campaign, we brought back strong symbols such as “round” and “squareness”, which are the face of the brand. We hope that people have fun and learn from the pitfalls of Juninho, our representative of square choices”, says Nayara Rampim, Head of Marketing at Skol.

“We chose to play with situations that are sometimes considered “square”. In this way, we connect Skol to consumption occasions in a humorous and fun way, showing that the brand has a great cultural and emotional involvement with Brazilians from north to south of the country”, say Gabi Marcatto and Charles Faria, Creative Directors at GUT.