Whether it's Canada’s iconic Double Double™ coffee order or other go-to coffee orders like Black Coffee, Latte, Iced Capp, or the cool Cold Brew, Canadians are nothing short of passionate and loyal to their morning coffee orders. So for National Coffee Day, we created a line of merch where coffee fans could do just that - wear their passion and loyalty on their sleeve. We turned 5 iconic coffee orders into 5 iconic teams and asked Canadian coffee fans to side with the order they could not live without. Pouring over every detail to ensure that each line reflected the way they take their coffee, right down to the patchwork. Canadians across the country picked their crew, which leaves us with one question. Which Coffee Crew are you?

“The success of this campaign was rooted in data. The numbers spoke to the significant coffee fandom Canadians have for their go-to Tims’ order which surprisingly, was not just Double Doubles. We leveraged the data to design various lines of merch and finally gave Canadians a way to express their core loyalty to their favourite coffee.” – Marilyn-Rose Maitland, Creactive Director

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