The connection between the LGBTQIAP+ community and music is very strong. However, only 5 of the top 50 most listened to artists in Brazil are members of the community. It takes more voices for us to have more representation. That's why Mercado Livre launched the Feat Store. In a historic partnership with Pablo Vittar, we released an original chorus and video assets so that anyone could make their FEAT with the queen. And the result was hundreds of new artists revealed.

“At Mercado Livre, we believe that diversity drives progress. As the most valuable brand in Latin America, with more than 80 million users, we assume our role with the responsibility of supporting plurality, amplifying the message of the community through the strength of our brand. We want new voices to occupy more spaces and join the great talents of Brazilian music that already search for the strengthening and representativeness of the LGBTQIA + community. We believe that supporting this movement reinforces our purpose of leading progress for society.” Thais Souza Nicolau, Branding Director, Mercado Libre

“In showbiz the FEAT is the most common strategy to launch a new artist. To democratize the FEAT with the world's greatest drag queen for any young artist is what Mercado Livre is all about, which more than supporting the cause, always seeks to leave a legacy after each campaign.” Tiago Abreu, ECD GUT SP

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