Our latest campaign for GoodLife highlights the many reasons people prioritize going to the gym, by demonstrating that “there’s always a reason” to work out. This campaign features creative that spans both emotional and playful examples, featuring scenarios like lifting an aging 100-lb dog up the stairs, or escaping annoying office colleagues. The digitally focused campaign included video ads, unique out-of-home creations, organic social media extensions, and digital static masters. Strategic ad placements target various audiences across Canada, with contextual boards in each market. For example, placing creative featuring Farmer’s carries outside grocery stores to remind people they can carry more grocery bags, if they're stronger. In downtown areas, messages about “outrunning your inner critic” addressed self-doubt and imposter syndrome.