During the holidays, GUT and Tim Hortons launched a campaign that redefined the iconic Christmas Snowmen to send a message of diversity and inclusion. Based on stories from real, diverse families, the spot showcased and celebrated Snowpeople that reflected Canada’s rich diversity and each snowperson was as unique as the families who built them, to reflect their backgrounds, cultures and heritage.

"When we set out on a journey to explore special moments in the lives of Canadian families, we thought the best way to do so was by hearing from them directly. The snowpeople submissions we received were incredibly powerful and showcased just how important it is for everyone to appreciate moments that bring us together.” – Hope Bagozzi, CMO, Tim Hortons

"Using snowpeople perfectly encapsulates the shared values of diversity, tolerance and inclusion Canada is known and celebrated for." – Juan Javier Peña Plaza, Chief Creative Officer, GUT Miami

‍