If you're a Heinz Ketchup fan, being served anything else doesn't cut it. But until now, there was no way to find out which restaurants serve Heinz. Sure, It Has To Be Heinz – but even the most hardcore fan draws the line at calling restaurants one-by-one. Recognizing this fandom, and that 77% of people are disappointed when they settle into a meal only to discover Heinz isn't available, we sought a solution. In retooling Google Lens image recognition technology, we enabled fans to search by ketchup. It Has To Have Heinz is a life-hack changing the way Heinz fans choose where to dine.