PIX changed the lives of the informal sellers, who represent more than 35 million Brazilians. Today they sell without paying a fee or need to have change and just need to enter the PIX number to get paid. The problem is that it's a long number, which often slows sales. What if the digital bank Mercado Pago could make life even easier for these vendors? With that in mind, we created the first collection of clothes and accessories with the QR code of the PIX. There are t-shirts, hats, aprons, badges, stickers and other pieces that street vendors already use to work daily, with a difference: to charge, their customers just need to point to the QR Code of any piece, make the payment, and the money falls instantly into the account. We launched the campaign in Rio de Janeiro, which soon spread throughout Brazil. After all, being fast is the latest fashion.

“We want to combine the list of benefits with the use of PIX a unique style with customized accessories that differ from the competition, just as each entrepreneur does daily to attract and retain more and more customers. All this through exploring features offered by the Mercado Livre platform.” Iuri Maia, Head de Branding Mercado Pago

"My PIX is a project that started from a super simple insight, but that has the potential to help thousands and thousands of small entrepreneurs and businesses. With the clothes and accessories in our collection, sales get faster, more practical, professional and stylish. A very innovative way to use Mercado Pago’s technology, structure and sales tools in favor of its vendors." Sofia Calvit e Juliana Utsch, Creative Directors GUT SP