foodpanda is one of Asia’s leading food and grocery delivery platforms, operating across 11 markets and offering a diverse selection of restaurants and shops—all in one convenient place. But in a fiercely competitive category where price is the biggest battleground, foodpanda needed to stand out as the go-to platform for affordability. 

So instead of just talking about price, we leaned into the emotional aspect and tapped on a universal insight—the feeling of how a good deal makes food taste better. The idea? Two identical dishes, side by side. But when one comes with a good foodpanda deal, it just hits different.

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