For decades, advertising billboards have been integrating brands into the football environment. But never before had one of them actively participated in a match. To demonstrate the quick delivery of the largest e-commerce platform in Latin America, we created the Ballboards. Billboards equipped with a cannon that, at the corner kick moment, automatically delivered the ball to the player in seconds.

“We've been expanding our presence in sponsorships and activations that deliver a brand experience and narrative connected to activities and areas of interest in people's lives. The sports and entertainment territory is one of the pillars of this strategy. With this action, we reinforce to consumers attributes such as fast shipping, in a creative, innovative and relevant way for an audience that is engaged and passionate about sports.” Iuri Maia, Head of Branding Mercado Livre

“Ballboards materializes Mercado Libre's fast delivery, elevating the traditional field advertising board, which was previously a mere spectator, to the role of an active participant in the show.” Rapha Borges and Rafa de Miranda, Creative Directors GUT SP

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