Every time Brazil was champion, there was a Zé on the field. Meaning, if you have Zé, there's a chance. And in 2022 the Zé of the national team, was none less, none other than him: Vinicius JOSÉ Paixão de Oliveira Jr, aka Vini Jr. Therefore, to keep the tradition of Zé in the hearts and bring even more luck to the national team in the search for the sixth trophy, we called the fans to ask Vini Jr to put Zé in the game and we guarded our idol more than a defender, everywhere: from the announcement of the national team, on TV, on the streets, to social networks. The people joined us and we created, together, a new tradition for the World Cup: having a Zé on the field.

"Zé Delivery is the face of Brazil. And is there anything more Brazilian than 'saying a prayer' for our national team to bring home the sixth trophy? That's why we turned Vini Jr. into Vini Zé Jr. and #BotamosoZépraJogo. We want to maintain the script that when there's Zé, Brazil is a champion. We are passionate about the whole football celebration, and we want to call everyone to join us, enjoying, of course, with a cold, fast and good-priced delivery." Thais Azevedo, CMO Zé Delivery

"Brazilians take superstition with football very seriously. And we had the honor of creating one that only Zé Delivery could use, during the World Cup, using Zé's own name. Everything in a light and fun way, involving the fans and Vini Zé Jr." Juliana Utsch e Sofia Calvit, Creative Directors GUT SP

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