Founded in 1397, Spaten stands as one of the world's oldest beers. To display this heritage and strengthen its foothold in the Brazilian beer market, we assembled an unparalleled team of black belts: Jean Claude Van Damme, Anderson "Spider" Silva, Rodrigo Minotauro, Olympic medalists Rafaela Silva and Flavio Canto, Women's World Boxing Champion Beatriz Ferreira, and Kyra Gracie, five-time world Jiu-Jitsu champion. The campaign offers a journey through time that highlights the enduring legacy of the Spaten brand. Echoing the brand's history, these legendary figures navigate various historical epochs, showcasing the essence of strength in its diverse forms.

“Jean Claude Van Damme is a figure that is part of people's imagination in cinema and martial arts. Bringing him back to the screens with Spaten helps to create a grand connection with the consumer.” Cinthia Klumpp,  Marketing director Spaten

“The film depicts a time travel journey that highlights Spaten's legacy from 1397 to the present day. Through the brand's history, Van Damme, Anderson Silva, and other legendary figures navigate different historical eras, showcasing the essence of strength in its various forms.” Julia Mota and Lucas Adam, Creative Directors

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