Today dawns the beginning of a new era.

A naked one. 

To launch the all-new Simply NKD Cheetos and Doritos naked of dyes and artificial flavors, we needed a campaign that communicated the magnitude of this new era for PepsiCo Foods US. Enter, The Renaissance of Snacking. Same Great Taste, Butt Naked.

We announced this “rebirth of the classics” with visuals inspired by Renaissance art—which also happens to be the only modern, socially acceptable way to show naked people.