To promote same-day Valentine’s Day flower delivery, DoorDash needed to stand out in a saturated market. That’s why we skipped talking to couples and, instead, crafted a powerful message around self-love that made single women want to be their own Valentine. Introducing: The Self-Love Bouquet, a literal take on self-love that destigmatized female self-pleasure by adding a sex toy to the most iconic Valentine’s Day gift – a bouquet of red roses. The campaign helped thousands of women self-pleasure without shame on the most couple-centric day of the year.